Planning your panel
Effective heritage interpretation begins with a structured plan.
An interpretation plan sets out the aims, approach and methods for a project. It can be scaled appropriately, from a single interpretation panel to a wider site or landscape scheme.
The plan is used alongside other project documents, such as conservation or activity plans, during development and delivery. It also provides a framework for evaluating how effectively the interpretation meets its objectives.
Visitor interpretation needs to be understood quickly and easily. Design decisions are guided by hierarchy, layout, typography and contrast, ensuring interpretation panels and displays are legible and accessible to a wide audience.
What an Interpretation Plan Includes
The project title
An overarching theme, expressed clearly and concisely
Aims and objectives
Target audiences
Key messages
Intended learning outcomes
Project stakeholders and contributors
Suitable interpretation methods and media
The proposed visitor experience
An approach to testing and evaluation
We support the development of concise, accurate and appropriate content for heritage interpretation.
This may involve working with specialist copywriters or refining material provided by the client, ensuring clarity and consistency across all interpretation outputs.
Where required, we also collaborate with professional illustrators to produce bespoke artwork. Illustration can be used to clarify complex information, reconstruct historical scenes or add visual interest, supporting the overall effectiveness of the interpretation.
Plan your panel
Use the form below to outline your interpretation plan, from project title and key messages to audiences, outcomes and visitor experience. It’s designed to help you structure your ideas clearly and consistently.
Once we have received your outline interpretation plan, we can support you in refining the content, developing your proposal, and helping bring your interpretation to life.
Depending on the size of the files uploaded, there may be a delay in sending the form. Please wait until you receive a confirmation message before leaving the page.